Waxing The City Bares It All In Garden City (2024)

Garden City

By Dave Gil de RubioPosted on September 27, 2016

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Waxing The City Bares It All In Garden City (1)

The popularity of waxing has become so ubiquitous for both genders that Jessica Silverstein left a 20-plus year career on Wall Street to buy into five locations of the Waxing the City franchise, including one that recently opened for business in Garden City at 191 Seventh St. With origins in the Midwest, Waxing in the City is a studio devoted to the art of waxing and is partnered with Minnesota-based Anytime Fitness, LLC, the world’s largest co-ed fitness franchise. It’s a business opportunity Silverstein was introduced to by a relative.
“I worked on Wall Street for 20 years and my uncle owned a mini-spa in Manhattan. I happened to be there and he said we should have lunch. He said he was looking at different companies for him to go ahead and scale a product that would coincide with something like hair removal,” she explained. “As we started to talk more and more, he started telling me numbers and it sounded really intriguing. I wasn’t sure, but I decided to get on a plane for the heck of it and check out the opportunity. And I did. I was super impressed by the founding members themselves. And the company itself is amazing. I’ve never talked to employees that don’t just like their job—they love their jobs. I’ve never seen such happy people in my whole life. More importantly, I was impressed by how polished and articulate they were. And just the business model. It’s a service business and not something the Internet is going to replace. It was a great opportunity because [my husband and I are] still young enough to take on the risk. We just had to go ahead and do it.”

Waxing The City Bares It All In Garden City (2)

The professionalism with which the mother company conducts its business was a big part of the appeal to Silverstein making such a drastic career change. The company’s waxing standards of excellence require that every licensed esthetician at Waxing the City completes an extensive training course before they serve clients. The waxing techniques are so specialized that they even have a special name: cerology waxing services. The word cerology is derived from “cera” (Latin for wax) and Waxing the City waxers are highly-trained cerologist technicians who perform the art of waxing. This opportunity provided the perfect hybrid for the Nyack native, who not only came from the corporate Wall Street world, but whose family has an extensive small business background.

“My experience being involved in those businesses and on the corporate side, I bring a level of professionalism. Although this is a small business, I still run it like it’s a corporation with a small business feeling. Meaning, my employees are treated with respect, which is something that sometimes gets lost in the world of small business because sometimes owners don’t know how to manage people. So that level of professionalism is here as well,” she said. “We’re also planning that after a year of working here, employees will be eligible for 401K and health benefits. So we’re really trying to cultivate an environment and a culture of a career-oriented service business as opposed to just having a job at a salon. We’re trying to make this so that people love working here. It’s super critical to your services. If your employees aren’t happy, how are your clients going to be happy? Working on Wall Street, while it can be a contentious environment, the expectation is that you operate with the utmost professionalism no matter what and no matter who you work with and what the personalities are. I definitely brought that type of mentality here.”
Waxing The City Bares It All In Garden City (3)There are future Waxing the City franchises on the horizon, with the next couple slated to open in Manhasset and Woodbury Commons. Locations are also being scouted in Massapequa/Merrick and Oceanside.
“I would say we own 90 percent of Nassau County [territory],” Silverstein explained.
The Garden City studio is open seven days a week, offers convenient appointment scheduling online, welcomes walk-ins and extends all first-time clients 50 percent off their first waxing service.
To find out more about Waxing the City, visit www.waxingthecity.com or call 516-874-3800.

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Waxing The City Bares It All In Garden City (2024)

FAQs

What kind of wax does Waxing the City use? ›

For the face and more sensitive areas of the body, we use a hard wax that shrink wraps and hardens around the hair and lifts from the skin creating a more comfortable experience. We use a traditional soft wax for larger body areas such as legs, arms, chest, and back and it is removed by using a cloth strip.

How to cancel club orange waxing the city? ›

Each Waxing the City studio is independently owned and operated. How do I cancel my membership? Should you decide to cancel your Club Orange membership, you must provide 30 days' advance notice to the membership location – either by phone/email or in studio.

What is the age limit for a Brazilian wax? ›

Why do you have to be 18 or older to get a Brazilian wax? All their doing is removing hair. It's part of the human body. You have to be over 18 because the person shaving your intimate areas is going to touch your private parts and they must not touch if you're under 18.

Can you wax long pubic hair? ›

Up to 1/2 inch should be fine. If your hair is any longer you may feel some discomfort when the wax is applied. It will also make it trickier for your therapist to get the job done. Trim excess hair down beforehand or shave and wait a couple of weeks for it to grow back before returning to the salon.

What type of wax is best for pubic hair? ›

Hard wax is thicker than soft wax and works by hardening on your skin — hence, the name. Once it hardens, you can remove it with your hands, so there's no need for waxing strips. This makes the process a lot less painful. According to experts, hard wax is best suited for use on your bikini line, underarms, and face.

Does Brazilian wax include buttocks? ›

Unlike the bikini wax, where hair is removed only from the top and sides of the bikini line, the full Brazilian wax removes hair from EVERYWHERE. That's the front, back, sides, and everything in between. Yep, that includes the hair between the buttocks too!

How to wax a private area? ›

Waxing your bikini line at home is definitely an option! Clean and exfoliate the area first, then find a comfy place where you can perform the waxing. Apply warmed hard wax to the area, working in small sections. Follow up with a soothing aloe vera gel and gently exfoliate the area to keep ingrown hairs at bay.

Is waxing better than shaving? ›

Gentle: Waxing can be less aggravating to your skin than shaving, which can cause razor burn and ingrown hairs. Easy: A professional can do it for you, ensuring you get the possible results with minimal effort. Plus, they can reach areas on your body that you physically can't.

What wax do most salons use? ›

Hard wax refers to the type of wax that hardens on the skin. It's typically warmed and then applied to the treatment area where it adheres to the hair—not skin—before being removed. While you can use a strip to remove the wax, it isn't necessary. 1 This is what is normally used at salons.

What type of wax is used for waxing? ›

Different wax types are better suited for specific treatment areas. For instance, hard wax is often the preferred choice for facial and intimate areas due to its gentle application and removal process. Soft wax, on the other hand, is commonly used for larger body areas like arms, legs, and back.

What kind of wax is used in wax museum? ›

The wax is poured into a mold for the model to start creating the wax figure. Many intricate, handcarved details are added, along with makeup and hair to bring it to life. Most wax figures are made from paraffin wax, but some parts of the figures are made from beeswax.

What kind of wax do they use at European wax Center? ›

Our Unique Comfort Wax®

In addition to beeswax, our Comfort Wax® is formulated with skin-soothing ingredients. Additionally, Comfort Wax® is an alcohol-free, hard wax that doesn't adhere to the skin. It applies at a warm temperature, removes easily, without using strips, and is gentle on all hair and skin types.

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